The Newest Natural Sweetener: SUSTA

The Newest Natural Sweetener: SUSTA
The Newest Natural Sweetener: SUSTA
The Newest Natural Sweetener: SUSTA



While many consumers have moved away from traditional sweeteners to those that are artificial—saccharin, aspartame, sucralose and more—there are questions about the long-term use and safety of these sugar substitutes. Technically they are considered “Generally Recognized as Safe” by the FDA but past studies have questioned this designation and research continues on links to cancer and other serious disease. So what is a person to do?

One solution came in the form of stevia—an all-natural, calorie-free, sweet leaf shrub found largely in Paraguay. Stevia fast became the alternative sweetener a few years back, without the synthetic aspartame or gritty aftertaste. It has 300 times the sweetness of regular table sugar and is available in liquid and powder form and is used in cooking, sodas, and other commercial foods. The initial craze has died down and while it is still being widely used, it never quite caught on like Nutrasweet or Splenda.

Now there is a new player in the sugar game: SUSTA. SUSTA is a natural sweetener comprised of a blend of non-caloric ingredients, including inulin and fructose. Also found in the mix is a probiotic, vitamins C, B6, B12, goji berry extract and other healthy minerals and extracts.

This new sweetener works with your body naturally to help tame and transform problem-making, fast absorbing sugars and carbohydrates, into slower absorbing, healthier protected energy. According to the manufacturer, it also provides vital dietary fiber, antioxidants and key cellular nutrients that are needed for a smoother running, more calorie efficient metabolism.

SUSTA looks to be a good alternative for diabetics and dieters alike. It comes in indivudal packets to be used like other popular sweeteners and in boxes (called SUSTA Bowl) so that you can use it in baking and cooking.